Spring Love Song
Visual Design/2025
Overview
IP DesignIllustrationRetro PopCharacter Design
Role
Visual Designer
Outcome
IP Character Series
A vibrant IP character series inspired by spring's vitality and romance. The design combines retro pop art style with modern flat illustration techniques, using bright colors and anthropomorphic imagery to convey positive energy about love, music, and growth.
- Created circular frame composition with all colorful elements unified within a harmonious structure.
- Designed playful anthropomorphic characters including strawberries, flowers, and musical elements.
- Developed bilingual slogans "GROOVY VIBES ONLY" and "LOVE GROWS HERE" to reinforce brand concept.
- Applied retro wave art aesthetics with modern flat design techniques.
