Meow Woof Planet
UI/UX Design/2025
Overview
UI/UX DesignMobile AppService DesignPet Care
Role
UI/UX Designer
Outcome
DAU +41%, CVR +21%
A comprehensive pet care and veterinary service app for the UK market. Designed to reduce friction in finding vets, booking appointments, and managing pet health. The design achieved a 41% DAU increase and 21% purchase CVR improvement through a warm, trustworthy visual system with streamlined three-step booking flows and smart reminder features.
- UK pet market research: 87% pet ownership rate, £7.9B market size, identified key pain points.
- Competitor analysis against Rover, Petplan, BarkBox to find differentiation opportunities.
- Three user personas defined to guide design decisions across different use cases.
- Redesigned vet booking from multi-step to a streamlined 3-step flow (list → detail → confirm).
- Warm orange color system (#FD7CF) with 思源黑体 + Archivo typography for trust and readability.
- Smart reminder system with dual list/calendar views, color-coded by task type (medication/vaccine/exercise).
- Home page with pet selector, personalized service recommendations, and daily schedule reminders.
- Post-launch data: DAU +41%, purchase CVR +21%, next-day retention +36%, CTR +4~20%.
